Business Solutions and Consulting for the
Alcohol Beverage Industry
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IRI UPCSync
 

ENABLING DATA SYNCHRONIZATION AND INTEGRATION FOR THE BEVERAGE INDUSTRY

Hundreds of products are launched weekly. Many could be affecting your brands and your business.

The nature of the alcohol beverage industry requires that you piece together various data snapshots to get a full view of what’s happening. Your data and insight capabilities vary. Some snapshots provide a full competitive view, however, the coverage may not include all markets or channels. Other snapshots provide you with very detailed insights into your shipments to wholesalers, warehouse depletions and sales to retail accounts.

To unleash the value of disparate data sets requires levels of standardization and synchronization across products and measures.

Creating comprehensive links from manufacturer through your distribution network to retail requires complex matching and mapping algorithms. A keen knowledge of the alcohol beverage industry is needed to most effectively deliver sales and performance tools that provide you with answers.

Without synchronizing these connections it is impossible to achieve the comprehensive views required to manage your portfolio of products and make highly informed decisions.

IRI clients leverage integrated datasets regardless of source.

"IRI clients
leverage
integrated
data sets
regardless
of source"

ABOUT IRI

nformation Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace.

Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf.

Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business.

ENTER IRI

IRI UPCSync™ delivers highly accurate data and enables unmatched business insights to help manufacturers and retailers improve category management effectiveness and retail execution across the entire value chain.

UPCSync™ links IRI’s master product database and store scanner data with other industry standards and custom datasets. Quality processes ensure attributes are complete and accurate. UPCSync™ facilitates the use of custom or industry product hierarchies across your sales and marketing databases.

 
FEATURES
The unique features of IRI’s UPCSync™ include:

• Data from disparate data sets are synchronized and therefore, more integration ready.

• UPC detail can be appended to any information to increase the insights based on the additional attributes.

• Global product identifiers such as UPC and GTIN are leveraged to enable more effective and collaborative initiatives between manufacturers, distributors and retailers.

• Data are reported using IRI’s syndicated product hierarchy or custom hierarchies.

• Your wine and spirits products (and those of your competitors) are combined into a global database.

• IRI’s in-depth knowledge of the alcohol beverage industry ensures products are properly created, defined and maintained.

• Synchronization delivers greater, more in-depth analytics, and allows users to ramp up on eCommerce and category management capabilities faster

IRI - Information Resources, Inc
BENEFITS


• Improve your understanding of product performance with deeper attributes provided by a common language and product view.

• Provide more comprehensive categorization of your spirits, wine and beer portfolio products across channels and throughout your value chain.

• Leverage IRI’s in-depth knowledge of the alcohol beverage industry to ensure the products you’re tracking (yours and your competition) are properly created, defined and maintained.

• Easily integrate different data sources in your organization with common product identifiers.

• Make category and brand decisions with confidence.

• Create a common language across shipments, depletions, and consumer takeaway data sets across sales, marketing and distribution.

• Drive collaboration with your distribution and retail partners.

 
 
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