A VIEW OF DISTRIBUTION AND SALES PERFORMANCE
IN ON- AND OFF-PREMISE RETAIL OUTLETS
As a beverage alcohol manufacturer,you
are aware of the difficulties in gaining insights into your product
performance. Disparate data sources, varying distributor operating
systems, inconsistent data formats and addressing standards all
contribute to the angst in gathering product movement data. Do
you also fi nd yourself asking key questions like:
- Are we penetrating on- and offpremise accounts with the right
products?
- Do we have distribution? Are my promotion dollars effective?
- Are we meeting our targets?
- How do store sales within channels compare?
Everyone has their own questions
about their distribution, sales and marketing. But why?
Today, manufacturers do not have a means to follow their products
through the distribution value chain or from their own warehouses
to the distributor to multiple retail outlets. Each product movement
stop becomes a singular snapshot view of the total photo album.
Historically, industry data sources have been disconnected and
have not provided an integrated and comprehensive view of your
retail marketplace. These same data sources have traditionally
lagged behind causing you to make your decisions on old news instead
of staying ahead of the curve and being proactive in your approach.
You need a way to see an integrated, timely comprehensive view
of your sales and inventory.
TDS delivers broader distribution coverage and greater value than
singular and one dimensional sales and inventory reports. Faster
turnaround time and shorter data processing cycles translates
to more immediate insight into emerging trends. TDS also delivers
web-based management and detailed data visualization reports through
an on-line on-demand secured portal. Clients are offered packaged
and customized reports that deliver insights into supply chain
inventory, distribution and sales.
ABOUT IRI
Information Resources, Inc. (IRI) is the world’s leading
provider of enterprise market information solutions and services,
empowering its clients to grow their business profi tably in a
complex marketplace. Driving the transformation of the consumer
packaged goods (CPG), retail, and healthcare industries, only
IRI provides a unique combination of real-time market content,
advanced analytics, enterprise performance management software,
and professional services. The company’s portfolio of services,
solutions, and technology enable leading retailers and their suppliers
around the globe to see what they are missing, act faster with
greater confidence and win at the shelf.
Ninety-five percent of the FORTUNE Global 500 in CPG and retail
leverage IRI to power their business.
ENTER IRI
The IRI Tiered Distribution Suite™
for Beer, Wine and Spirits is a data collection, transformation
and visualization service that provides manufacturers with visibility
into retail sales and depletions throughout the distribution value
chain – from manufacturer to distributor to retail outlet.
Retail outlets include both on-premise locations such as restaurants,
taverns, hotels, and off-premise locations, including liquor,
drug, grocery and convenience stores. Tiered Distribution Suite
(TDS) collects and transforms data from each stop in the tiered
distribution chain and provides valuable sales and inventory metrics
for effective marketing and sales planning.
TDS provides a comprehensive view of sales
and inventory by linking manufacturer’s data, such as shipments,
targets, and promotion calendar, to distributor data, including
depletions, retail account data, invoice, and inventory.
