Business Solutions and Consulting for the
Alcohol Beverage Industry
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On-Premise Insights
 

GAUGE EXECUTION, UNDERSTAND THE
ON-PREMISE CONSUMER AND IMPROVE PROFITS

IRI understands the value of the On-Premise segment to our Beer, Wine, and Spirits customers.

• On-Premise accounts for a significant portion of total beverage volume and contributes to higher margins and profit.

• Latest trends and new brand launches often occur in the on-premise before making it to the retail shelf.

• Successful trial in the On-Premise segment can translate to Off-Premise purchase behavior changes.

The On-Premise offers significant marketing and volume opportunities, however, the segment has historically been severely challenged in terms of measurement and insight tools.

On-Premise Insights ™ provides detail at aggregate cross-market level as well as individual market-channel insights.

• Increase promotion and marketing effectiveness by understanding the occasion behind the On-Premise visit which helps to define (or redefine) promotions and marketing events to improve effectiveness and desired outcomes.

• Understand return on investment on marketing promotion dollars enables
future program improvement.

 



"IRI On-Premise Insights
delivers insights into
consumer behavior and consumption patterns
in this high profit channel."

  

ABOUT IRI

IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer package goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth.


ENTER IRI

IRI’s On-Premise Insights™ delivers insights into the on-premise behavior and consumption patterns.

Using statistically sampled establishments across markets and four trade classes, our syndicated deliverables offer insights into consumption patterns and behaviors in the Dining (casual, polished casual and formal), Bar, Nightclub and Hotel channels


FEATURES
The unique features of IRI’s On-Premise Insights™ include:

• Actionable insights to improve on-premise penetration for your brands.
• Visibility into your (and your competitor’s) distribution strengths, opportunities and weaknesses.
• Measured consumer observable behaviors at time of purchase (not recall).
Survey sample includes: fine, casual, polished casual dining channels; bars; nightclubs; and hotels; representing national chain, high profile and local establishments.
Insights delivered include:
• Distribution measurement and gap analysis for total beverage alcohol.
• Drink selection, specials, pricing and popularity.
• Menu placement and brands with greatest mention in signature or feature drink specials.
• Average drink price and presence and description of promotion materials.

IRI - Information Resources, Inc
BENEFITS


IRI collects beer, wine, and spirits data in the on-premise to support a total beverage alcohol view of the on-premise experience, consumption patterns and preferences.

• Improve your understanding of product distribution by market and consolidated data view.

• Recognize new trends as they are introduced and regional beverage preferences.

Syndicated Markets (4Q 2007):
• Boston
• Dallas/Ft Worth
• Los Angeles
• Chicago
• New York (metro)

Brand Coverage:
• 185 Spirits
• 70 Table/Sparkling Wine
• 60 Beer/Flavored Malt Beverage

Pricing:
• $7,500 per market
• $25,000 for all 5 markets

 
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