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Competitive Data Insights
 

MEASURE YOUR PERFORMANCE AND UNDERSTAND YOUR SALES SHARE, LEVEL OF DISTRIBUTION, MONITOR SALES TRENDS AND COMPETITIVE SALES ACTIVITES.

Competitive Data Insights is an integrated solution that processes competitive brand sales data that provides key marketplace insights for participating manufacturers. Typically this offering is delivered to trade associations or consortiums and its member companies. Competitive Data Insights collects shipment, depletions and/or retail data from participants and transforms this data into actionable insights including local market trends, brand volume and brand sales.

Competitive Data Insights collects shipment, depletions and/or retail data from participants and transforms this data into actionable insights including local market trends, brand volume and brand sales.


Competitive Data Insights Helps You Understand:
  • Which wholesalers drive your business.
  • How competitive products are selling through your wholesalers.
  • Valuable marketplace insights into the supply chain.
  • What categories are growing and which are shrinking.
  • If brand preferences and flavors are regional.

Everyone has their own questions about their distribution, sales and marketing. Industry trade associations and consortiums are joining forces to collectively answer these questions and grow the industry.

Each selection provides the user with more specific details based on inquiry.

Secant helps trade associations collect and comprehensively report major industry trends for the industry and its member companies.

PROVIDING VALUE TO INDUSTRY GROUPS

Competitive Data Insights provides you with a comprehensive and competitive view of sales trends in all regions.

Trade associations that represent the interests of alcohol beverage manufacturers, wholesalers and retailers are becoming more actively involved in driving insights to its member companies. These services are typically delivered as part of their membership.

Competitive Data Insights provides comprehensive and competitive views of categories shared.

Performance Measurements:

  • What share do your brands represent at a specific wholesaler.
  • Is the competitor's share growing or declining?
  • Share of total category my brands represent by region.
  • Share of category by brand and identification of brand and category leaders.
Tracking New Products:
  • Track introduction of new products.
  • Identify new flavor trends.
  • Identify emerging trends by geography.

IRI - Information Resources, Inc.

 
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