08/29/2005 - Share and Aggregate On-Premise and Off-Premise Survey Results with Secant's Liquid Survey

August 29, 2005
Secant, Inc. announces its ability to transform and load survey data on behalf of consumer packaged goods and alcohol beverage clients for greater integration with internal and syndicated data stores. The integration of survey data provides real time insights and visibility in the market – a capability made possible by a strategic Secant partnership.

Secant’s product, Transformer™, collects and transforms field survey data and integrates this information with retail account data details. The survey data is based on current questions or ongoing trend tracking items that are of interest to management teams. Traditionally field information has been collected on paper forms, spreadsheets, or PDA based processes. All of these versions of data collection pose challenges in realizing the ultimate goal – to provide timely, accurate insights to the market. The challenges include the requirement for manual entry which is time-consuming and error prone, with information consolidation often too late to be useful or to be acted upon. In addition, the survey data is often unable to be integrated with data that would provide deeper insights.

“Our clients are interested in tracking products in the markets where they do business to better understand the landscape they are competing in. Waiting months to receive feedback really defeats the whole purpose of asking the question in the first place” according to Elena Amboyan, Managing Partner at Secant.

Through the power of Secant technologies, survey data is integrated into corporate databases and insightful reports. Secant empowers beverage suppliers to quickly move data within their enterprises and keep it connected with other data sets they use to track their performance.