Business Solutions and Consulting for the
Alcohol Beverage Industry
| News - IRI Acquired Secant, Inc. - Press Releases |
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Press
Releases
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07/25/2006
- Information
Resources, Inc. Acquires Secant, Inc. Acquisition of Leading Beverage Alcohol Consultancy Delivers Expanded Market Coverage, Increased Data Quality and Richer Information Picture Across Entire Beverage Alcohol Marketplace CHICAGO – July 25, 2006 – Information Resources, Inc. (IRI), the world’s leading provider of enterprise market information solutions, today announced that it has acquired the assets of Secant, Inc., a leading beverage alcohol consultancy and information provider offering a comprehensive portfolio of innovative data acquisition, transformation and reporting applications specifically focused on hard-to-measure segments of the beverage alcohol marketplace. This acquisition builds on IRI’s leading position with beverage manufacturers and Secant’s strong innovation and thought leadership in the data collection and transformation space to give IRI the opportunity to further expand its unique capabilities in this exciting and growing market. Secant principals Elena Amboyan and Anne Carlson have been named senior vice presidents and will join the industry-recognized Beer, Wine and Spirits vertical practice at IRI. “Today’s beverage alcohol marketplace is becoming increasingly fragmented and difficult to measure and IRI is uniquely positioned to address the evolving marketplace,” said IRI President and Chief Executive Officer Scott W. Klein. “To effectively compete, beverage alcohol companies require a complete information picture that can only be created by integrating multiple sources of data and insight interpreted by unique domain expertise. Elena and Anne bring a wealth of knowledge and expertise about the beverage alcohol marketplace to further strengthen our vertical practice. The union of IRI and Secant leverages unique capabilities and experience only available from these two companies to deliver that critical integrated view to help our clients win.” The acquisition underscores the continued IRI commitment to providing beer, wine and spirits manufacturers and retailers with broad beverage alcohol domain expertise, supported with a comprehensive, end-to-end view of the beverage alcohol marketplace using integrated shipment, depletion and retail movement information for both on- and off-premise channels. “Secant is excited to join the IRI family and its well-respected beverage alcohol practice to provide beverage manufacturers with new types of intelligence for this high profile and extremely competitive segment,” said Amboyan. The link between on-premise and off-premise inventory movement bridges a vast information gap and has exciting linkages to understanding consumption behavior. The powerful combination of the highly-accurate, census-based IRI InfoScan® tracking information, household panel insights, advanced analytics, data integration and reporting capabilities offered by IRI coupled with Secant’s ability to rapidly provide product sales information from the distributor down to the retail outlet, including both on- and off-premise channels, delivers a comprehensive information picture across the beverage alcohol spectrum, and subsequently increases value to the beverage alcohol marketplace. “The industry-leading IRI roster of beverage alcohol customers will benefit greatly from the combined capabilities and quicker speed–to-insight, empowering them to make more confident business decisions faster and drive profitable growth,” added Carlson. About Secant Consulting About Information Resources, Inc.
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